Branda- Short form of Brand Authenticity, was established in 2019 following an eye-opening business expo in Victoria Island, Lagos, Nigeria. The expo focused on the technological requirements and significant challenges faced by numerous brands including SMEs, startups, and established multinational companies.

The survey results uncovered a widespread issue for companies across operating in different industries, which is the struggle to find a reliable branding agency capable of meeting their specific needs consistently without rigorous follow ups and
micro-management.

At the summit, business leaders shared their frustrations, below are top on the list. A fashion brand preparing for its first collection launch in Nigeria struggled to find a vendor that could handle premium packaging, including custom shopping bags, branded boxes, and promotional inserts, all while maintaining quality at scale. Their website also needed a professional touch, with product images that reflected the essence of their brand, but the web development firms they consulted didn’t understand the fashion industry’s aesthetic needs.

Additionally, a newly expanded hospital network in Abuja faced issues maintaining consistency in branding across multiple locations. While they found a vendor for business cards and medical forms, they struggled to secure high-quality workspace branding solutions, including directional signage and uniform branding for their staff.

A real estate firm launching a new estate project in Lagos wanted high-end brochures, well-designed 3D site maps, and branded souvenirs for prospective buyers. Their project also required a website where clients could view property details, schedule visits, and make payments, but each service required working with a different vendor, leading to delays and conflicting visual styles.

An FMCG company preparing for a product launch needed billboard designs, trade fair exhibition booths, and digital marketing assets to ensure visibility. They also needed promotional materials like branded drinkware and custom apparel for their retail partners. Finding a single agency that could execute all these elements cohesively proved nearly impossible.

A fast-growing tech company preparing for an international conference faced another branding headache. They needed high-quality presentation decks, roll up banners, flyers, premium branded gift boxes for key investors, and a public relations strategy to boost visibility. At the same time, they wanted to revamp their office space to reflect their growth and innovation, but managing multiple vendors with different creative approaches became a logistical nightmare.

The Cost of Working with Multiple Vendors

One business in particular a high-end luxury fashion boutique expanding into Nigeria & USA faced the full weight of the problem. They needed everything from workspace branding for their flagship store to corporate gifting for their VIP clientele. A strong digital presence and PR campaign were also crucial to positioning themselves in the market, and their e-commerce platform had to be as seamless as the experience they offered in-store.

In their search for solutions, they worked with separate vendors: an interior designer for their store setup, a corporate gifting company for their high-end packaging, a digital marketing agency for PR and influencer campaigns, and a web development firm for their online store.

Each vendor had its own timeline, pricing model, and creative vision, which meant the boutique’s brand identity became disjointed. The store’s interior design didn’t align with their online presence. The packaging supplier missed a crucial delivery deadline. The PR agency failed to capture the brand’s luxury appeal. Their website, after weeks of back-and-forth, still didn’t function as expected.

The frustration mounted. Managing four separate vendors, coordinating revisions, and ensuring consistency drained time and resources. In the end, they realized they needed a single, integrated branding partner one that understood their vision and could execute every aspect flawlessly.

This highlighted the necessity for a comprehensive platform that could cater to various branding requirements, including website development, workspace development, general printing, corporate gifting, promotional materials, media coverage, and more, within Nigeria.

Unfortunately, the existing printing companies either proved costly unreliable or limited their services to specific branding services. Consequently, clients were forced to engage incompetent agencies for their additional branding needs, resulting in financial losses and wasted time.

Even if it hasn’t been done before, we find a way to do it anyway.

We are committed to continually raising the bar until this vision is realized.