When the world’s biggest conversation on AI and the future of work came to Lagos, Branda was trusted to deliver the corporate gifting that made the event unforgettable.

In February 2025, the global Microsoft AI Tour made its stop at Eko Hotels & Suites, Victoria Island, Lagos, a gathering of leaders and innovators shaping the future of technology. At the heart of this landmark event was Reliance Infosystems, Microsoft’s most decorated partner in Nigeria and Africa. To create a lasting impression, Reliance once again trusted Branda to deliver a gifting experience that would resonate long after the conference lights dimmed.

The Microsoft AI Tour is a global series designed to sensitize businesses and leaders on how AI is reshaping industries. 

The event attracted CEOs, CIOs, CTOs, CMOs, policy leaders, and innovators from leading organizations including:

  • Access Bank

  • Zenith Bank

  • MTN Nigeria

  • Airtel Africa

  • NNPC Limited

  • Flutterwave

  • Sterling Bank

  • Seplat Energy

  • Interswitch

  • PwC Nigeria

  • Google Africa

  • And other top players in finance, telecoms, oil & gas, and technology

 

 

 

The Objective

The goal was clear: design and deliver gifts that not only impressed but also symbolized innovation, prestige, and long-lasting value. Every attendee had to leave with something that embodied both Microsoft’s vision for AI and Reliance’s reputation as a trusted partner in excellence.

The Branda Solution

Branda collaborated closely with the Head of Marketing at Reliance to curate a tiered gifting strategy:

  • VIP Executives: A premium leather laptop bag, hand-crafted to project elegance and durability. Built for modern leaders, these bags merged style with functionality, a true reflection of Reliance’s premium brand.

  • Senior Managers & Key Partners: Custom backpacks with inbuilt USB ports, designed for productivity on the move.

Both categories were complemented with supporting branded items that enhanced the overall gifting experience, ensuring exclusivity at every touchpoint.

To further elevate the impact, multiple colors, finishes, and styles were manufactured, giving recipients a sense of choice and uniqueness.

 

Execution & Fulfillment

To achieve perfection, Branda manufactured every branding material from scratch & sourced the blank merch, ensuring complete control over quality and finishing.

  • Separation & Fulfillment: All gifts were meticulously sorted into tiers (VIP vs senior managers) and boxed for smooth distribution ahead of the event.

  • On-Time Delivery: Every unit was delivered to Reliance well in advance, eliminating last-minute risks.

  • Precision Branding: Each item carried carefully placed insignias that balanced elegance with corporate identity.

The Result 

The gifting experience became one of the most talked-about highlights of the Microsoft AI Tour in Lagos. Attendees were not only impressed but also carried a tangible reminder of Reliance’s leadership and Microsoft’s innovation.

Feedback confirmed that the leather laptop bags and USB backpacks were among the most memorable gifts of the event, reinforcing Reliance Infosystems as Microsoft’s top partner at every interaction.

 

Key Takeaway

The success of this project reinforces a vital truth: the best gifts don’t just get appreciated — they create measurable impact. Branda’s approach ensures that every item gifted by our clients is:

  • Functional and premium — built to last and designed to impress.

  • Memorable — strengthening relationships long after the event ends.

  • Strategic — aligned with organizational goals and brand positioning.

 

Why Branda?

Organizations like Reliance Infosystems & Microsoft trust Branda because we go beyond supplying printed merch items.
 We research, design, and execute with precision.
For any business seeking to create long-lasting relationships with clients, partners, or employees, Branda is the partner that transforms gifting into strategy.

 

Visit our custom merch & promotional materials store to begin.

 

 

 

Additional links

Promotional materials website : https://branda.com.ng/product-category/branda-nigeria-branding-services/promotional-materials-online-supply-nigeria/
Corporate Gifts | BrandGifts by Branda : https://branda.com.ng/corporate-gifting-made-easy/
Workspace website : https://branda.com.ng/workspace-development/
Workspace supply : https://branda.com.ng/product-category/branda-nigeria-branding-services/specialized-branding-services-nigeria/workspace-wholesale-supply-nigeria/
Web development : https://branda.com.ng/website-development-company-in-nigeria/