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Your Company Profile Is Not a Company History
A company profile is often one of the first documents a business prepares when it wants to look established. It tells the story of the organisation, introduces its services, lists...
Author: Catherine
Advertising, Publicity and Public Relations: Which Does Your Business Actually Need?
Your business needs more visibility. Someone suggests running adverts. Another person recommends a press release. Someone else says you need public relations. All three suggestions sound reasonable. But they do...
Inflation Has Dropped From 23% to 15%. Has Your Branding Budget Noticed?
Think back to the last two years. Prices moved faster than budgets could follow. Quotes expired before they were approved. Plans were postponed "until things settle." Branding, understandably, was one...
Your Brand Can’t Say the Same Thing to Everyone
Imagine a business that describes itself in exactly the same way to everyone. To a potential customer, it says it offers reliable solutions. To a corporate buyer, it says it...
95% of Nigerians Factor This Into Buying Decisions. Is It Showing Up in Your Packaging?
Here's a number that should make you look at your packaging differently. According to recent 2026 consumer research, 95% of Nigerians say sustainability plays a role in their buying decisions....
Every December, Businesses Remember Branding. By Then, It’s Too Late.
There is a pattern that repeats every single year.Around late November, business owners suddenly remember branding.They need a calendar. A hamper. A staff appreciation gift. A banner for the end-of-year...
The Branding Decisions Businesses Keep Making Too Late
Some branding decisions are made when the business is ready. Others are made when the business has already run out of time. The website gets redesigned after customers start complaining....
How Much Work Does Your Brand Make Your Customer Do?
A customer finds your business. They visit your website. They look through your services. They try to understand what you actually offer. They search for a price. They look for...
Your Brand Doesn’t Need More Pieces. It Needs to Work as One.
A business can spend money on branding for years without ever feeling fully branded. A new logo here. A website there. Business cards when the old ones run out. Social...
How Do You Know When Your Branding Is Actually Working?
A new logo looks good. The website feels more polished. The packaging finally matches. The office looks like the company you wanted people to see. Everyone on the team likes...