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The Brief Is Where Better Branding Begins
A business contacts a branding company and says: “We need a new website.” Another says: “We need branded merchandise.” Someone else says: “We need new packaging.” And another says: “We...
Author: Catherine
What Should Your Brand Feel Like When Someone Receives It?
Until that moment, your brand may have existed on a screen. A website. An email. An advertisement. A social media post. Then something arrives. A package. A corporate gift. A...
Before You Spend Millions on Ads, Fix These 7 Branding Mistakes First
More Traffic Won't Fix a Brand That Isn't Ready Imagine spending millions to get thousands of people to your website. Your campaign performs. People click. Traffic increases. Your brand gets...
The Branda Ecosystem: A Guide to Branda’s Branding Services
When people think about branding, a logo is often the first thing that comes to mind. But a customer's experience of a business goes much further. They may discover the...
Your Customer Doesn’t See Your Org Chart. They Experience Your Brand.
Your Customer Doesn't See Your Departments Your marketing team manages the campaign. Sales handles the enquiry. Operations fulfils the order. Customer service answers the complaint. Procurement works with the supplier....
Your Brand Has a Physical Supply Chain
Your Brand Is Bigger Than the Team You See When people think about branding, they usually think about the visible parts. The logo. The website. The social media pages. The...
What Happens to Your Brand After the Designer Says “Approved”?
A brand can look perfect on a screen.The colours are right.The logo is positioned correctly.The typography is consistent.The mockup looks polished.Everyone approves it.Then production begins.The material feels different from what...
Why Corporate Gifting Should Feel Thoughtful
A Corporate Gift Should Feel Like More Than a Logo on a Product A branded mug. A notebook. A water bottle. A tote bag. Put a company logo on any...
What Does a Modern Fintech Actually Need From Its Workspace?
For years, an office was relatively easy to define. Desks. Meeting rooms. A reception area. Perhaps a kitchen. But businesses have changed. For a modern fintech, a workspace may need...
The Psychology Behind Brands People Can’t Stop Talking About
Think about the last brand you recommended to a friend. Maybe it was because their customer service exceeded your expectations. Perhaps their packaging made you smile, their website was effortless...